Excellent Way to Promote My Bar

Using flyer distribution, I discovered, is an excellent way to promote my bar. I used to try and collect information from my customers, but few people wanted to give up personal information such as addresses or email addresses. In this day and age of identity theft, I can’t say I blame them. I notice that I myself am very reluctant to offer up such information to stores or other places I frequent. I looked into advertising on the radio and television, but the cost to create an ad and then have someone broadcast it is just astronomically high.

What I needed was an effective way to get the word out about a new promotion we’re running on Friday nights. I needed it to be fairly low cost, but something that would grab someone’s eye. Then I thought about flyers. I remembered that when I saw a flyer stuck on windshield or in my door, I always looked at the flyer before disposing of it. If it was something that caught my eye, I was far more likely to contact the business on the flyer. At the very least I would remember it later if I needed that service.

I shopped around online for a company that made flyers. I soon came across a company that I had actually heard of some time before when a customer remarked about using them to promote a new product his company developed. He said it’s surprising that such a low tech approach works such wonders. So I contacted this company and in no time at all they had a flyer made up with the promotion and all the details. I also made sure to put words on the flyer that the customer would get a modest discount if they showed up with the flyer. It worked so well we had stacks of the flyers piled up behind the bar.


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